Context
MONI is a fintech startup specialized in sending money abroad, established in 2018. It mainly targets African diasporas. I was a graphic design apprentice within the company from July 2022 to July 2023.
MONI is a fintech startup specialized in sending money abroad, established in 2018. It mainly targets African diasporas. I was a graphic design apprentice within the company from July 2022 to July 2023.
MONI is a fintech startup specialized in sending money abroad, established in 2018. It mainly targets African diasporas. I was a graphic design apprentice within the company from July 2022 to July 2023.
My mission
As a graphic designer within the marketing team, my role was to ensure the deployment of a colorful and distinct brand identity to attract new customers, while adapting the visuals to various communication media.
As a graphic designer within the marketing team, my role was to ensure the deployment of a colorful and distinct brand identity to attract new customers, while adapting the visuals to various communication media.
As a graphic designer within the marketing team, my role was to ensure the deployment of a colorful and distinct brand identity to attract new customers, while adapting the visuals to various communication media.
SEARCH
Before starting the graphic design, I conducted an in-depth analysis to align the visuals with user expectations and the specifics of each target market.
Competitive Benchmarking :
Analysis of campaigns from similar brands in the fintech sector.
Identification of MONI's differentiating factors.
User Analysis :
Study of user behaviors and preferences through internal data and customer feedback.
Collaboration with JC Decaux to understand the impact of advertising displays on the target audience.
Needs Framing :
Discussion with the product and marketing team to define commercial and communication objectives.
Before starting the graphic design, I conducted an in-depth analysis to align the visuals with user expectations and the specifics of each target market.
Competitive Benchmarking :
Analysis of campaigns from similar brands in the fintech sector.
Identification of MONI's differentiating factors.
User Analysis :
Study of user behaviors and preferences through internal data and customer feedback.
Collaboration with JC Decaux to understand the impact of advertising displays on the target audience.
Needs Framing :
Discussion with the product and marketing team to define commercial and communication objectives.
Before starting the graphic design, I conducted an in-depth analysis to align the visuals with user expectations and the specifics of each target market.
Competitive Benchmarking :
Analysis of campaigns from similar brands in the fintech sector.
Identification of MONI's differentiating factors.
User Analysis :
Study of user behaviors and preferences through internal data and customer feedback.
Collaboration with JC Decaux to understand the impact of advertising displays on the target audience.
Needs Framing :
Discussion with the product and marketing team to define commercial and communication objectives.
Ideation
Once the strategy was established, I developed visuals and materials tailored to the different communication channels for the various products and solutions offered by the start-up.
Once the strategy was established, I developed visuals and materials tailored to the different communication channels for the various products and solutions offered by the start-up.
Once the strategy was established, I developed visuals and materials tailored to the different communication channels for the various products and solutions offered by the start-up.
Cash (Sending money abroad)
Creation of motion design videos and promotional video montages for Instagram, YouTube, and TikTok.
Adaptation of content with subtitles in French and translations into Arabic.
The first two advertising campaigns in Île-de-France (bus shelters) with JC Decaux to maximize impact.
Advertising campaign in Darija (Moroccan Arabic dialect) to directly catch the eye of the Moroccan audience, which made up 50% of the product's users.
Creation of motion design videos and promotional video montages for Instagram, YouTube, and TikTok.
Adaptation of content with subtitles in French and translations into Arabic.
The first two advertising campaigns in Île-de-France (bus shelters) with JC Decaux to maximize impact.
Advertising campaign in Darija (Moroccan Arabic dialect) to directly catch the eye of the Moroccan audience, which made up 50% of the product's users.
Creation of motion design videos and promotional video montages for Instagram, YouTube, and TikTok.
Adaptation of content with subtitles in French and translations into Arabic.
The first two advertising campaigns in Île-de-France (bus shelters) with JC Decaux to maximize impact.
Advertising campaign in Darija (Moroccan Arabic dialect) to directly catch the eye of the Moroccan audience, which made up 50% of the product's users.
Airtime (Mobile and internet top-ups)
Designing dynamic promotional videos for social media.
Integration of subtitles and translations to reach a wider audience.
Designing dynamic promotional videos for social media.
Integration of subtitles and translations to reach a wider audience.
Designing dynamic promotional videos for social media.
Integration of subtitles and translations to reach a wider audience.
Monisehha (Supplementary health for relatives in Morocco)
Development of the product page in collaboration with the product team (pack illustrations).
Specific promotional videos to raise awareness and engage the target audience.
Design of giant banners for the Paris SMAPIMMO Salon.
Promotional flyers for distribution during events.
Development of the product page in collaboration with the product team (pack illustrations).
Specific promotional videos to raise awareness and engage the target audience.
Design of giant banners for the Paris SMAPIMMO Salon.
Promotional flyers for distribution during events.
Development of the product page in collaboration with the product team (pack illustrations).
Specific promotional videos to raise awareness and engage the target audience.
Design of giant banners for the Paris SMAPIMMO Salon.
Promotional flyers for distribution during events.
Partnership with Olympique de Marseille
Creation of visual content and videos to announce the partnership
Design of communication materials for the club's publications.
Creation of footer GIFs for the OM newsletters.
Creation of visual content and videos to announce the partnership
Design of communication materials for the club's publications.
Creation of footer GIFs for the OM newsletters.
Creation of visual content and videos to announce the partnership
Design of communication materials for the club's publications.
Creation of footer GIFs for the OM newsletters.
Creation of visual content and videos to announce the partnership
Design of communication materials for the club's publications.
Creation of footer GIFs for the OM newsletters.
See the press release
B2B (MONI as a Service)
Promotional video to showcase the B2B solution on the website and LinkedIn.
Promotional video to showcase the B2B solution on the website and LinkedIn.
Promotional video to showcase the B2B solution on the website and LinkedIn.
But also other products like...
Prepaid (prepaid card recharges) :
Production of motion design videos to explain how the service works.
Strategic dissemination on key online ad platforms to maximize conversion.
Prepaid (prepaid card recharges) :
Production of motion design videos to explain how the service works.
Strategic dissemination on key online ad platforms to maximize conversion.
Prepaid (prepaid card recharges) :
Production of motion design videos to explain how the service works.
Strategic dissemination on key online ad platforms to maximize conversion.
DESIGN
The next step was the execution of visuals and materials, taking into account the technical constraints and the requirements of each distribution channel.
Format adaptation: creation of optimized visuals for each platform.
Display and engagement testing: graphic adjustments based on the performance of the content.
Cross-functional collaboration: validation of visuals with product, marketing, and partner teams.
The next step was the execution of visuals and materials, taking into account the technical constraints and the requirements of each distribution channel.
Format adaptation: creation of optimized visuals for each platform.
Display and engagement testing: graphic adjustments based on the performance of the content.
Cross-functional collaboration: validation of visuals with product, marketing, and partner teams.
The next step was the execution of visuals and materials, taking into account the technical constraints and the requirements of each distribution channel.
Format adaptation: creation of optimized visuals for each platform.
Display and engagement testing: graphic adjustments based on the performance of the content.
Cross-functional collaboration: validation of visuals with product, marketing, and partner teams.
Implementation
Once the content was published, I ensured performance tracking to adjust future creations.
KPI Analysis: engagement, views, interactions.
A/B Testing on videos and advertisements.
Gathering feedback from teams and users to improve future visuals.
For example, during the second advertising campaign during Ramadan 2023, the yellow color was chosen for the Cash product. User tests conducted by JC Decaux revealed that this color better captured the attention of viewers. It thus became the identifying element of the most profitable product of MONI.
Once the content was published, I ensured performance tracking to adjust future creations.
KPI Analysis: engagement, views, interactions.
A/B Testing on videos and advertisements.
Gathering feedback from teams and users to improve future visuals.
For example, during the second advertising campaign during Ramadan 2023, the yellow color was chosen for the Cash product. User tests conducted by JC Decaux revealed that this color better captured the attention of viewers. It thus became the identifying element of the most profitable product of MONI.
Once the content was published, I ensured performance tracking to adjust future creations.
KPI Analysis: engagement, views, interactions.
A/B Testing on videos and advertisements.
Gathering feedback from teams and users to improve future visuals.
For example, during the second advertising campaign during Ramadan 2023, the yellow color was chosen for the Cash product. User tests conducted by JC Decaux revealed that this color better captured the attention of viewers. It thus became the identifying element of the most profitable product of MONI.
Copyright ©MONI
Artistic direction and graphic design: Hafsa ALKAA
Copyright ©MONI
Artistic direction and graphic design: Hafsa ALKAA
Copyright ©MONI
Art direction and graphic design: Hafsa ALKAA